Rihanna Dumped By NIVEA

The skincare giants NIVEA have decided to dump Rihanna citing "Oversexiness". NIVEA endorsed her in a Multi Million Pound ad campaign last year but it seems she they preferred her with less clothes on.

 Stefan Heidenreich, new head of Nivea’s parent company Beiersdorf, said in Germany: “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna.”
The ad he was referring to was the image above showing her posing naked with nothing but a cheeky smile to celebrate 100 years of the brand.
Stefan made it even more clear in a subsequent remark “Nivea is a company which stands for trust, family and reliability.’’

Last year was a different story with the firm sponsoring her world tour, featuring her song in several adverts and the PR team clearly excited about the coup; "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans. Rihanna is a music icon.’’

When questioned about the campaign's outcome, Mr Heidenreich stated that Rihanna is not compatible with the Nivea brand values – it was not a question of the success or failure of the campaign.” he

Rihanna didn't let it go, She took to Twitter to give her side of the story, with a picture of Stefan and the words: “No caption necessary.”

Donald Earl

1 comment:

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