The skincare giants NIVEA have decided to dump Rihanna citing "Oversexiness". NIVEA endorsed her in a Multi Million Pound ad campaign last year but it seems she they preferred her with less clothes on.
The ad he was referring to was the image above showing her posing naked with nothing but a cheeky smile to celebrate 100 years of the brand.
Stefan made it even more clear in a subsequent remark “Nivea is a company which stands for trust, family and reliability.’’
Last year was a different story with the firm sponsoring her world tour, featuring her song in several adverts and the PR team clearly excited about the coup; "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans. Rihanna is a music icon.’’
When questioned about the campaign's outcome, Mr Heidenreich stated that Rihanna is not compatible with the Nivea brand values – it was not a question of the success or failure of the campaign.” he
Rihanna didn't let it go, She took to Twitter to give her side of the story, with a picture of Stefan and the words: “No caption necessary.”