The Design Museum has just opened the Designed To Win exhibition which explores the relationship between fashion, design and sport. This perfectly timed exhibition to coincide with the current London 2012 Olympics looks at fashion’s impact on sport and vice versa.
It also explores the various way in which design has shaped the sporting world, celebrating the introduction of revolutionary new materials such as Neoprene and carbon fibre, new technologies, fashions and sporting equipment, all of which have transformed sporting enterprise.
The exhibition features Stella McCartney’s work for Adidas, her Team GB kit, Hussein Chalayan’s work for Puma, some creative recycling of Speedo swimsuits into cocktail dresses and several other fantastic pieces.
The exhibition at the Design Museum, in association with Oakley runs from the 26 July 2012 till 18 November 2012.