The "Olympics Brand Police", made up of lawyers and enforcement officers have been extremely busy exerting their over-zealous energies on stopping companies that have not opted to sponsor the Olympics from using the words "Olympics", "London", "2012", "Gold", "Medals", "Olympics Rings" in promotional material. The punishment for failing to adhere to this? A fine of around 20 thousand pounds.
several companies have chosen to take on the organisers by coming up with rather impressive marketing tactics to by-pass these ridiculous LOCOG rules.
The following ads are examples of this fabulous fight back using carefully planned ambush marketing techniques. Check them out before they get taken down like the Paddy Power one. They have had to call in the legal team to challenge the Olympic Organisers.
|Oddbins doing their bit for the Olympics|
|Olympic Billboard Special|
|Simply Brilliant Olympics Bags|
|Shopkeeper surely cannot be fined, or can he?|
|Paddy Power promote their Egg and Spoon Race in Burgundy|
|Surely he won't be arrested and purely a spelling mistake?|
|"Tommy Hilfiger would like to wish everyone in the world the best of luck"|