British design studio Barber Osgerby have won the Design of the Year 2012 for their stunning design of the London 2012 Olympic Torch. The overall winner was chosen from 89 entries to claim the winning title. The award, designed by Swarovski was presented at the awards ceremony held at the Design Museum.
The London 2012 Olympic Torch is not only a beautiful symbol of the Olympic Games but it also meets a demanding design brief. The aluminium made torch will be carried over 8,000 miles and is perforated with 8,000 circular holes, each representing a bearer who will run with the torch. Aside from being decorative, the holes also act to reduce the weight of the torch and prevent heat from the flame being conducted to the bearer’s hand.
Deyan Sudjic Director of the Design Museum said of the winning entry ‘Nothing is harder to get right than designing for the Olympics. The lightness and simplicity of Barber Osgerby’s London 2012 Olympic Torch does just that. The torch not only captures the spirit of London as Olympic host city but also demonstrates how design can celebrate traditional ideas in a modern way’.
Sebastian Coe, Chair of LOCOG, added: ‘The Torch is one of the most recognisable symbols of the Olympic Games and we are thrilled that our design has won this prestigious title. I am delighted we have such a brilliantly designed, engineered and crafted Torch that will help to celebrate the amazing personal achievements of each of our 8,000 Torchbearers and give them their moment to shine. It is also fantastic news that the stunning architecture of the London 2012 Velodrome has won an award and welcome recognition of the landmark new buildings the Games are bringing to London.’