LUCK IS AN ATTITUDE is the newly launched brand campaign for a new generation that identifies with the
core values of MARTINI® while staying true to its heritage. It is about living life and daring to be playful.
David Gandy, the world’s only male supermodel and who according to MARTINI personifies LUCK IS AN ATTITUDE debuted a talent search on Facebook across sixteen countries called Kisser Casting. This involves kissing ten women for a chance of winning €150,000. The successful candidate will be chosen by a high profile selection panel and will become a worldwide MARTINI® star of its new TV Ad.
|Arnaud Meysselle, Julietta Dexter and David Gandy|
See www.facebook.com/martini for more information.
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