Luck Is An Attitude Global Launch

LUCK IS AN ATTITUDE is the newly launched brand campaign for a new generation that identifies with the
core values of MARTINI® while staying true to its heritage. It is about living life and daring to be playful.

It was launched to the media in true Italian style on the 7 September at one of Italy's most iconic monuments - The Spanish Steps in Rome. David Gandy, along with global DJ duo, 2manydjs were all present to make it one memorable night.

The experience included an exclusive set from the DJs alongside London's finest DJ Sam Young plus a dramatic stunt involving 100 MARTINI women.

David Gandy, the world’s only male supermodel and who according to MARTINI personifies LUCK IS AN ATTITUDE debuted a talent search on Facebook across sixteen countries called Kisser Casting. This involves kissing ten women for a chance of winning €150,000. The successful candidate will be chosen by a high profile selection panel and will become a worldwide MARTINI® star of its new TV Ad.
Arnaud Meysselle, Julietta Dexter and David Gandy

See for more information.

Donald Earl

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